大数据——多维度给管理决策带来的改变

Big data——Divisions Change the Decision Modes

摘要:

作为一次颠覆性的技术与思维方式变革，大数据受到学术界和实务界的广泛关注，但现有的相关研究大多是从信息与计算机科学的角度，研究如何利用技术手段进行数据的获取、存储、数据挖掘等。文章提出，多维度才是大数据的本质，而数据在量上的大规模仅仅是大数据的表象。并基于多维度的本质，分析了大数据的基本特征，包括由于数据维度间的关联而大量出现的数据冗余，关注的重点也由数据本身转向数据间关系的发掘和应用。并从数据处理、数据使用以及决策方式的角度指出多维度大数据对管理决策的影响。最后，结合大数据的应用现状，指出了大数据带来的潜在管理问题，以指导大数据思维的应用。

关键词:大数据;多维;管理决策;数据冗余

Abstract:

As a disruptive technology, big data has been widely concerned from academia word to industry world, however, most of the existing researches discuss technologies such as data acquisition, data storage, data mining and so on from the aspect of information science and computer science. This paper puts forward that multi dimension is the essence of big data while the data scale is only the appearance of big data. Based on the nature of multi dimension, the basic characteristics of big data are analyzed, including data redundancy and the transit of focus from data itself to the relation between divisions. The influence of big data on management decisions are pointed out from the aspects of data processing, data use and decision-making method. Finally, combining with the application, potential management problems caused by big data are pointed out in favor of guiding the application of big data .

Key words:Big data; multi-divisions; management decision; data redundancy