上海跨境电子商务平台发展的动力机制及策略研究

A Study on Dynamic Mechanism and Strategy of Cross-border E-commerce Platform Development in Shanghai

摘要:

本文首先梳理了国际跨境电子商务平台企业发展的特点,其次构建了上海跨境电子商务平台发展动力机制模型,其中市场需求拉动力、政府扶持推动力、物流体系完备推动力、通关流程便利化推动力、支付体系完善推动力以及市场竞争压力是其外部动力,平台收益驱动力与平台战略引导力是其内部动力。最后,本文对应提出了加快上海跨境电子商务平台发展的策略。

Abstract:

This paper firstly analyses the characteristics of international cross-border e-commerce platform, then constructs the dynamic mechanism model of cross-border e-commerce platform development in Shanghai. Market-demanding force, government-supporting force, logistics system-completing force, customs clearance-facilitative force, payment system-improving force and market-competing stress constitute the external dynamic of the model. The internal dynamic of the model is composed of two dynamic forces including the force driven by platform interest, affecting force given by platform tactic. Finally, this paper proposes some strategies to accelerate the development of cross-border e-commerce platform in Shanghai.