Abstract:Agricultural technology adoption behavior of agricultural management main body of new type is of great significance to promote the generalization and applicationS of agricultural technologies and protect the safety of food in our country. This paper is based on the survey data of scaled riceSfarmers in the south of Jiangsu, analyzing the influence factors of agricultural technology adoption of scaled riceSfarmers by using correlation analysis and regression analysis, and judging the hierarchical structure and Sinterrelationship between the influencing factorsSthrough the ISM model analysis method. The research result show that the rice planting scale, per capita annual incomeSofSthe Shousehold, agricultural infrastructure condition, land rent, agricultural technology training, seed company channel have significantly positive influence on agricultural technology adoption behavior of scaled riceSfarmers, whether multiple occupations, seed cost have significantly negative influence on agricultural technology adoption behavior of scaled riceSfarmers. Among them, seed company channel, agricultural technology training, agricultural infrastructure condition are surface factors, per capita annual incomeSofSthe Shousehold is middle factor, whether multiple occupations, planting scale, land rent, seed cost are deeply influencing factors.