政府补贴政策约束下的可持续产品设计策略

Sustainable Product Design Strategy with Government Subsidy

摘要:

近年来环境污染问题越来越严重，为了从根本上解决问题，可持续产品设计受到政府、企业和消费者的广泛关注。而消费者的需求也存在差异，其中一部分消费者愿意购买传统产品，另一部分消费者愿意购买可持续产品。针对消费者的差异化需求，企业应该选择哪种产品设计策略，这种产品设计策略是否有利于环境保护，研究结果表明在无约束的情况下，企业的最优可持续产品设计策略并没有改善总可持续质量，而这种现象可以通过适当的补贴政策消除，政府通过设置合适的补贴率可以促使企业选择最有利于环境保护的可持续产品设计策略，同时也提升了企业的利润，实现经济利润与环境保护双赢。

Abstract:

In recent years, environmental pollution was becoming more and more serious，in order to fundamentally solve this problem, sustainable product design receives more and more attention. Differentiation is the common feature of the customer demands, some customers prefer to buy sustainable product, the other customers prefer to buy traditional product, for the differentiated demands of customers, the corporation should how to choose the optimum strategy of sustainable product design, can the optimum strategy of sustainable product design be benefit for the environment. The results show that the optimum strategy of sustainable product design does not improve the total sustainable quality without environment constraint, this phenomenon can be eliminated by subsidy policy, a suitable subsidy set by the government can encourage the corporation to choose the sustainable product design strategy which is benefit for the environment, this strategy also can improve the profit of corporation, achieve economic profits and environment protection in a "win-win".