地理多样性与产品创新：外部环境和企业能力的调节

Geographic Diversity and Product Innovation: The Moderating effect of External Environment and Firm Ability

摘要:

基于国内209家制造企业及944家供应商的数据,分析了主体外部环境因素(技术不确定性、市场竞争程度)和内部能力因素(技术能力、企业柔性)对其供应商地理位置多样性和产品创新之间关系的调节作用。研究发现技术不确定性能正向调节地理多样性对产品创新的作用,而市场竞争程度则会削负向调节这种作用；同时,企业能力方面,企业技术能力负向调节地理多样性与产品创新之间的关系,而企业柔性则对二者的关系起正向调节作用。

Abstract:

This study based on the data of 209 domestic manufacturing enterprises and 944 related suppliers to analyze the moderating effect of external environmental factors (technology uncertainty, market competition degree) and internal abilities (technologic ability, strategy flexibility) on the relationship between the geographical diversity and product innovation. The results show that technological uncertainty will positively moderate the relationship between geographical diversity and product innovation, while the competition degree will negatively moderate it; and the technical ability will negatively moderate the relationship between the geographical diversity and product innovation, while the flexibility of enterprise will positively moderate it.