服务商跟随策略决策及横向服务联盟的演化分析

Decision about followed strategy of service providers and analysis on the evolution of horizontal service alliance

摘要:

在两个服务商竞争基础上分析了附加增值服务对服务商定价以及外包需求的影响,给出了服务商跟随策略选择的判据；运用演化博弈论分析了服务商横向决策的动态演化过程。研究表明,提供服务的投入产出比在合适的范围才会达到降低对手需求和迫使对方降价的良好效果,且服务商跟随策略的选择与投入产出比值是相关联的；此外系统演化的均衡结果以及横向服务联盟的缔结进程快慢会受到合作初始意愿、违约惩罚成本以及专用性投资费用的影响。

Abstract:

This paper analyzed the impact of additional value-added services on service providers’ pricing and outsourcing demand under two service providers’ competing, provided the choice criterion for follower strategy, and focused on the dynamic evolution process of service providers’ horizontal cooperation decision based on evolutionary game. The results show that input-output function of additional value-added services in the appropriate range can achieve good effect of reducing opponent’s demand and forcing the other to cut price, which also affects the choice of follower strategy; In addition, the evolutionary stable strategies and the conclusion speed of horizontal service alliance are affected by initial willingness of cooperation, penalty cost of default and specific investments.