Abstract:Based on the process view of entrepreneurship, bricolage was viewed as a process the entrepreneur exploit and recombine his/her unique human and social resources to create innovative ends. To test this assumption, an analysis of 245 start-ups was executed, and the results show that: (1) entrepreneurs with previous venturing experiences engage in more bricolage activities; (2) with more diversified industrial knowledge, bricolage was more used by entrepreneurs; (3) entrepreneurs’ social connections were also positively related to bricolage; (4) bricolage was found have positive affect to start-ups’ product innovativeness and market innovativeness; (5) bricolage plays a mediating role between the above entrepreneurial capitals and new venture innovativeness. Overall, these findings offer new empirical evidences to the meanings of bricolage during entrepreneurial process.