Abstract:Based on the survey data of Guangzhou development zone, this paper uses Logit and Probit model to analyze demand influencing factors of the high-tech Industries. The empirical analysis indicates that in the individual characteristics of the enterprises , the nature of foreign investment enterprises and registered capital are negatively related to S&T insurance demand. On the contrary, staff number and senior management are positive related to S&T insurance demand. In addition, such as biology and new medicine technology enterprises, high technical service enterprises and the enterprises of high technology reforming traditional industries have negative effect on the insurance policy. In risk characteristics, the empirical analysis shows that disaster risks and loss are negatively related to S&T insurance demand. Market risks are positive related to S&T insurance demand. If the risk occurred in R&D implementation phase, production stage or market promotion stage, they have positive effect on the insurance tendency. In the aspect of enterprise cognitive features, cognition degree is positive related to S&T insurance policy. Publicity and promotion of insurance company has positive effect on the insurance tendency.