Abstract:The Eco-Innovation promotes the ecologization of the way of production and life, with the characteristics of and requirements for comprehensiveness, multilevel and popularity. As an important factor in production and life as well as a new way of thinking, big data gather and share in product design and production, service, management and control and consumption, also it drives industry cluster collaboration, connection of industry,study and researches, cooperation in eco-innovation of micro, small and medium enterprises and "grassroots" groups. We need to improve policies and regulations, to support research on big data and construction of public platform and security protection, and to strengthen propaganda and education of citizens on big data thinking and consciousness of eco-innovation, thus gathering the data flow, idea flow and technology flow to promote eco-innovation.