本文通过梳理企业环境创新的相关文献,界定了企业环境创新行为的内涵,并基于计划行为理论构建了影响企业环境创新行为的TPB模型,从行为态度、主观规范和感知行为控制三个方面分析了企业环境创新行为的影响因素。最后,基于各因素的分析结果提出促进企业实施环境创新行为的引导策略。

Based on the literature of environmental innovation, this article makes the defination of enterprises’ environmental innovation behavior more clearly, and introduces the TPB model of influencing factors of enterprises’ environmental innovation behavior, which based on the theory of planned behaviors. Besides, influencing factors are analyzed from three aspects of behavior attitudes, subjective norm and perceived behavioral control. At last, the guide strategies on how to promote the enterprises’ implementation of environmental innovation behavior are put forward.

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国家自然科学“名牌产品供应链不良环境行为：形成、演化及治理策略研究”(71471076); 国家自然基金委中韩国际合作项目(71411170250)