企业环境创新行为的内涵界定与影响因素分析

Research on the concept and Influencing Factors of the enterprises’ environmental innovation behavior

摘要:

本文通过梳理企业环境创新的相关文献,界定了企业环境创新行为的内涵,并基于计划行为理论构建了影响企业环境创新行为的TPB模型,从行为态度、主观规范和感知行为控制三个方面分析了企业环境创新行为的影响因素。最后,基于各因素的分析结果提出促进企业实施环境创新行为的引导策略。

Abstract:

Based on the literature of environmental innovation, this article makes the defination of enterprises’ environmental innovation behavior more clearly, and introduces the TPB model of influencing factors of enterprises’ environmental innovation behavior, which based on the theory of planned behaviors. Besides, influencing factors are analyzed from three aspects of behavior attitudes, subjective norm and perceived behavioral control. At last, the guide strategies on how to promote the enterprises’ implementation of environmental innovation behavior are put forward.