市场竞争结构对虚拟联盟内知识领先企业共享意愿的影响

Influence of Market Competition Structure on Knowledge Sharing Intention of Knowledge-leading Enterprise in Virtual Alliance

摘要:

发现和理解影响知识共享意愿的因素及其机理对于企业获取竞争优势具有战略性价值。本文基于市场竞争结构视角,构建博弈模型,围绕初始市场容量、市场份额、市场容量增量三个因素,分析了其对虚拟联盟内知识领先企业知识共享意愿的影响。研究结果表明：一是市场竞争结构对知识领先企业的知识共享意愿具有重要影响；二是初始市场容量与知识领先企业的知识共享意愿存在倒“U”型相关关系,而市场容量的增量以及知识领先企业所占市场份额与知识领先企业的知识共享意愿存在正相关关系；三是如果虚拟联盟能形成有效约束力,保证市场竞争结构的不变,那么将有效提升知识领先企业的知识共享意愿。该研究也为如何从市场经济手段促进和完善企业间知识共享提供了新的视角和思路。

Abstract:

To discover and understand the factors and mechanism which affect knowledge sharing intention has a strategic value for enterprises to gain a competitive advantage. So, in this paper, a game model is constructed based on the perspective of market competition structure. And then, it is analyzed about the influence of initial market capacity, market share and market capacity-added on knowledge sharing intention of knowledge-leading enterprise within the virtual alliance. The results show that: Firstly, the market competition structure has an important impact on knowledge sharing intention of knowledge-leading enterprise. Secondly, there is a relationship with inversed “U” shape between initial market capacity and knowledge sharing intention of knowledge-leading enterprise, and there is a positive correlation between market capacity-added and knowledge sharing intention of knowledge-leading enterprise. Thirdly, if a virtual alliance can form effective regulations to keep the competitive structure of market stable, it will effectively enhance the knowledge sharing intention of knowledge-leading enterprise. This paper provides a new perspective and thought to promote and improve the knowledge sharing among enterprises.