基于AHP-DEMATAL的金融信息网站综合评价及提升路径——以16家上市银行为例

Comprehensive evaluation and promotion path of financial information website based on AHP-DEMATAL— Taking 16 listed banks as an example

摘要:

随着互联网发展深入，我国金融机构大都建立了门户网站，然而对诸多金融信息网站尚缺乏对这些网站的评价。对金融信息网站进行综合评价，有利于提高网站的整体绩效。本文运用层次分析法和DEMATEL方法，建立了金融信息网站综合评价体系并却确定了各指标影响权重，以我国16家上市银行为评价对象，对16家上市银行的网站进行了评价排序。评价结果表明：网站内容是金融信息网站建设的根本；网络传播是提高网站评价的有效途径；社会关注对提高网站综合评价有重要影响。通过以上评价，本文得出我国金融信息网站建设中存在的不足，并有针对性地提出了改进建议。

Abstract:

In many financial information sites fragmented. There is still a lack of evaluation of these sites. Comprehensive evaluation of the financial information website is beneficial to improve the overall performance of the website. This paper ,using the analytic hierarchy process (AHP) and DEMATAL method, established the comprehensive evaluation system of financial information website and determine the influence weight of each index. We take 16 listed banks in our country as evaluating object. The evaluation results show that web content is the basic financial information website; network communication is an effective way to improve the website evaluation; social attention has important influence on the comprehensive evaluation of the website. Through the above evaluation, this paper obtains our country financial information website construction in the existing problems, and puts forward the improvement suggestions.