遵循任务技术匹配理论的基本框架，结合前期案例研究的发现以及相关文献的观点，构建了内容提供商视角下人机交互、网络平台服务质量与新服务开发（NSD）绩效的理论模型，并提出相关研究命题，旨在系统地阐明内容提供商视角下人机交互的组成因素，揭示这些组成因素对内容提供商感知网络平台服务质量、内容提供商NSD绩效的作用路径，从机理层面打开“以开放式网络平台为依托的NSD模式”这一黑箱，丰富NSD领域在网络平台情境下的理论积累，推动相关概念及理论向网络平台情境繁衍与深化。

Based on the basic framework of task technology fit theory, the finds of our early case studies and the viewpoints of related literatures, this paper constructs a theoretical model of human-computer interaction, service quality of network platform and new service development performance with the perspective of content provider, and also proposes some related propositions. This paper could systematically expound the component elements of human-computer interaction with the perspective of content provider, and uncover the influence paths of these elements on perceiving network platform service quality and NSD performance of content provider, and then open the “black box” of NSD model based on open network platform from the mechanism level. This study also could enrich the theoretical accumulation of NSD, and promote related concepts and theories proliferating and elaborating in the network platform situation.

F270

国家自然科学基金资助项目“网络平台运营机制对内容提供商新服务开发绩效的作用机理研究”（71562008）；国家自然科学基金资助项目“市场导向、关系投资与供应链流程整合对服务创新绩效的影响研究”（71272132）；广西社会科学规划项目“广西农超对接模式利益协调机制研究”（15BGL010）；广西高校人文社会科学重点研究基地基金资助项目“广西汽车供应链上游段VMI&TPL模式的利益分配机制研究”（15YB002）