我国“互联网+科技展览”发展问题与策略探析

Development issues and strategies analysis of "Internet+ technology exhibition" in China

摘要:

“互联网+科技展览”是我国科技展览业发展的必然趋势。此文着重探讨我国网络科技展览发展问题与策略。文章认为我国网络科技展览面临的发展问题主要有六个方面：（一）科技网展主体地位未确立，网展机构不完善；（二）平台功能不健全，网展市场化程度不高；（三）法规尚不健全，平台安全性不佳；（四）网展平台建设粗糙，网展专业性人才紧缺；（五）科技信息传播不畅，科技成果转化率低；（六）科技交流与合作欠缺，网展国际化水平低。在此基础上，提出着力发展我国网络科技展览的六条策略：（一）以政府部门为主导，以科技型机构与展览企业为主体，提升网络科技展览竞争力；（二）搭建移动终端平台，利用大数据完善网展功能；（三）完善网展法律法规，严格平台准入审核；（四）推动会展专业教育与时俱进，培养应用型网展人才；（四）创新网展市场发展模式，打造科技网展品牌；（六）创新推广方式，助力我国科技网展国际化发展 关键词：网络；科技展览；问题；策略；前景

Abstract:

"The Internet+ technology exhibition" is an inevitable trend of Chinese scientific and technological exhibition industry. In this paper, the development of network technology exhibition in China is mainly faced in six aspects:1) The principal position of network of science and technology exhibition is not established,agencies of network exhibition are imperfect; 2)Platform functions are imperfect, the degree of network exhibition market is low; 3)Regulations are imperfect,platform security is poor; 4)Network exhibition platformconstruction is rough, lack of professional talents at network exhibitions; 5)Scientific and technological information dissemination is not smooth, scientific and technological achievements conversion rate is low;6)Lack of scientific and technological communication and cooperation, international level of network exhibition is low. On this basis, six policies thatfocus on the development of network technology exhibition are proposed :1)Enhancing the competitiveness of network technology exhibition under the leadership of government departments, in the main body of scientific institutions andtechnological enterprises; 2)Building mobile terminal platform,improving network exhibition’s functions using big datatechnologies; 3)Improving laws and regulations of network exhibition, reviewing the admittance of platform;4)Promoting MICE professional progressiveeducation, training applied personnel of network exhibition;5)Innovating the development model of network exhibition market, building brand of network scientific and technology exhibition; 6)Innovating ways of promoting, boosting the international development of network technology exhibition.