城市电动汽车推广主要影响因素及策略研究

Influence Factor and Promotation Strategy of Electric Vehicles in Cities

摘要:

在城市推广电动汽车具有明显的经济、社会和环境效益。由于消费者的里程误解、用车不够便捷、消费者的质量顾虑、区域的政策壁垒、电动汽车的负外部性等因素,以致于电动汽车推广效果不尽如人意。建议采取加大对电动汽车的传播力度,调整汽车市场需求结构、完善公共服务体系、鼓励产业链上下游的广泛参与、支持关键技术研发等措施,培育城市电动汽车市场。

关键词:城市;电动汽车;推广;策略

Abstract:

It is of great economical, social and environmental significance to promote electronic vehicles in the city. As factors such as the customer’s misunderstanding of mileage, inconvenience of vehicle using and customer’s quality consideration, regional policy barriers and negative externalities of electric vehicles, etc. have greatly affected the purchase intention of the consumers, the promotion of electronic vehicles in China is not as satisfactory as expected. Therefore, it is suggested that measures should be taken to develop the electronic vehicle market, such as making more efforts to promote the use of electronic vehicles, adjusting the demand-supply structure, improving public services, encouraging the wide participation of the upstream and downstream of the industrial chain, and supporting key technology research and development.

Key words:City; Electronic Vehicles; Promotation; Strategy