从内部优化到全局协同：模块化生产网络构建策略研究

From Internal Optimization to Global Collaboration: Research on the Strategies of Building Modular Production Networks

摘要:

在全球化价值链驱动下,产业的分工格局进一步细化,企业为了平衡生产成本、促进产业链知识共享和资源整合,就必须构建更为有效的生产网络。文章首先分析了模块化生产网络的特征,探讨了基于模块化产品架构来构建模块化生产网络的基本策略。其次,提出了结合模块的特性来优化模块化生产线布局的方案,其中包括稳定的主线配置和动态模块自制和外购策略切换等。在此基础上,构建了模块化生产网络模型,阐述了以企业为核心并嵌入模块供应商、代工厂等外部资源进行研产销全局协同的思路。最后,结合海尔集团公司的模块化生产实际案例说明本文提出理论方法的适用性。

Abstract:

Driven by global value chains, industrial division of labor is further refined, which promotes enterprise to explore more efficient production strategy in order to deal with cost balance, product in-time delivery and customer satisfaction. This paper initially analyzes the existing research background, and then points out that the modular architecture could be utilized to better increase efficiency in production process. Moving forward, the following methodologies are raised including: 1) ideas to build and optimize enterprise’s production lines, such as stable main line and dynamic switch of module in-house manufacturing and sourcing strategy, 2) modular production network model, in which enterprise is core followed by module suppliers, OEM, etc., to pay way for collaboration among R D, production and marketing aspects. . In the final, a practical modularity case of Haier Group Corporation is given in order to further explain the applicability of the mentioned theory.