Abstract:Green coordination and sustainable development of high-tech enterprise is the pillar of making the national economy healthy and stable, From the social responsibility’s perspective, this paper establishes equilibrium model to explore green investing can affect a high-tech enterprise’s capital cost, and so cause the investment conduction effect. In our model, empirical analysis indicate that social responsibility leads to green investors eschewing polluting ?rms’ stock. This lack of risk sharing among non-green investors leads to lower stock prices for polluting ?rms, thus raising their capital cost. If the higher capital cost more than overcomes the reform cost of cleaning up pollution, then polluting ?rms will become socially responsible because of green investing. We show that more than 25% green investors are required to induce any polluting ?rms to reform.