基于价值网络的电动物流车商业模式创新研究

Research on Business Model Innovations for ElectricTrucks: From the Perspective of Value Network

摘要:

电动物流车商业模式创新研究是破解电动物流车产业化的有效途径,而商业模式中各利益主体的盈利性决定该模式是否可行。本文在分析国内外关于电动汽车商业模式的基础上,提出企业共同建设换电站的电池租赁模式。运用比较法和动态盈亏平衡分析方法,对该商业模式中各主体的盈利能力进行评价。结果表明,企业共同建设换电站的电池租赁模式是开启电动物流车市场的有效途径；企业参与建设比例、购换电差价和政府补贴力度是影响该商业模式可持续性的关键因素。最后总结存在的问题,并提出相对应的建议。

Abstract:

The research and innovation of the business model of electric truck is an effective way to solving electric truck industrial problems. Profitability of stakeholders in the value network determines the sustainability of business model for electric trucks. On the basis of analyzing the business model of electric vehicle in domestic and foreign, this paper put forward the battery leasing mode of the enterprises joint investment and construction of the battery swap station. Adopting comparation and dynamic break-even analysis methods to analyze the profotability of stakeholders in this business model, the result shows that battery leasing mode of the enterprises joint investment and construction of the battery swap station is the effective way to open the market of elecric trucks. And the proportion of Enterprises participate the construction, government subsidies and markup price between purchasing and swapping are the key factors that can influence the substaibility of the new business model. Finally, summarizing the existing problems and the some suggestions are proposed.