基于SNA方法的文化产业集群系统结构研究——以常州国家动漫产业集群为例

Study on cultural industry cluster system structure based on the SNA——Take the case of Changzhou national animation industry cluster

摘要:

文化产业集群系统结构决定着其聚集的程度、功能的发挥和演化的方向。文章基于社会网络分析方法构建了网络密度、集聚系数、网络中心性和平均最短路径长度等四个集群结构度量指标,并以常州国家动漫产业集群为例进行实证研究。研究发现：常州国家动漫产业集群网络密度和集聚系数偏低,是一种较弱联接状态；且其整体网络中心性不高,平均最短路径长度一般,表明结构网络主体不够完善,联系不够紧密,网络资源不够充足。为此,常州国家动漫产业集群结构的改善,应从健全结构主体要素、提升结构创新凝聚力、激发结构创新活力和优化结构创新环境等方面着手。

Abstract:

The structure of the cultural industry cluster determines the degree of cluster development, the direction and depth of the evolution of the cluster. The paper builds the four index, including network density, agglomeration coefficient, network centrality and average shortest path length, based on Changzhou national animation industry cluster using the social network analysis (SNA). The study results shows the network density and agglomeration coefficient of Changzhou national animation industry cluster is slower and weaker link state, cluster global network centrality is not high, average shortest path length is shorter, which indicates that cluster network subject is not perfect, connection is not close enough and cluster network resources are not enough. Therefore, the improvement of the structure of the Changzhou national animation industry cluster should improve the main elements of the structure, enhance the innovation cohesion of the structure, stimulate the innovation of the structure and optimize the innovation environment of the structure and so on.