价值网络视角下孵化器的商业模式设计

Design incubator’s business model from Value-network perspective

摘要:

网络经济下，从“构成要素—单点”和“价值链—线性”视角设计的孵化器商业模式，或围绕内部入孵企业的价值主张展开，或围绕外部创新主体的价值主张展开，却忽视了两者之间的内在联系，无法设计出共赢的运营模式和盈利模式。不同于价值链的线性思维，价值网络将关注点从个体利益转向网络整体，强调各方合作以创造更多的价值并实现双赢，从而为孵化器的商业模式创新提供了新的视角。因此，有必要围绕“价值识别-价值主张-价值组织-价值获取”的价值逻辑，进一步设计孵化器的经营战略、运营系统和盈利模式，从而发挥各孵化主体之间的资源互补效应和联结经济效应。

Abstract:

Under the network economy, the design of business models is expanded around the value proposition of in-incubated enterprises or expanded around the value proposition of external innovation body from the “elements-single point” and “value chain-linear” perspective, but they ignore the intrinsic link between the two bodies, so they cannot effectively design incubator’s operation and profit model. Different from linear thinking of the value chain, value-network will focus on the network as a whole from, emphasizing the cooperation of all parties to create higher value and achieving win-win situation and providing a new perspective for incubator’s innovation of business model. Therefore, it is necessary to analysis of the incubator business strategy, operation process and profit model around the basic value logic-“the value recognition-value proposition-value organization-value access”, to exert resources complementary effect and economics of connection effect among different bodies.