Abstract:Plant variety rights protection of breeding industry produced far-reaching influence. In this paper, game models about Bio-breeding enterprises and agricultural producers are used to analyze the product selection, pricing mechanism and the licensing behavior of breeding enterprises. The research shows that a higher level of plant varieties protection is not conducive to the diversification of crop varieties, which will help to form a market monopoly of large scale biological breeding enterprises, and increase the market price of seeds. The study also shows that the seed price of agricultural new varieties is determined by the technical coefficient, the price of the inputs and the average cost,which revealed such a fact that technology-leading seed companies in developed countries use the plant varieties protection mechanism to control agricultural industry technology system and industrial chain in developing country.