基于ERPs神经科学实验的VC-E信任考量要素研究

Research on VC-E Trust Factors Based on ERPs Neural Science Experiment

摘要:

本文基于信任认知理论,首先,利用文献挖掘法初步拟定创业投资者对创业者(VC-E)信任考量要素；其次,对来自东部、中部和西部四个行业的500名VC进行问卷调查,进一步筛选信任考量要素；再次,采用ERPs(事件相关电位)神经科学实验进行实证研究,结果表明不同类型信任考量要素对VC信任建立产生的影响程度存在显著性差异。而特质要素相较于关系和外部要素对VC具有更高的唤醒度,获得VC更多的注意资源。进而提出三方面的对策建议。

Abstract:

This paper based on the theory of trust cognition, first of all, combining research results on trust, this paper developed factors of consideration of venture capitalist to entrepreneur(VC-E) trust, and compiled the questionnaire; Secondly, framed the questionnaire,there were 500 venture investors from four industries of the Eastern, Central and Western areas were investigated in order to further screen for trust factors of consideration. Finally, the ERPs (Event-related Potentials) neuro science experiments was used for empirical validation. The results show that trust factors of different types have different significant effects on trust building of VC-E. What’s more, characteristic factor has much higher arousal than relationship factor and external factor. And characteristic factor aroused much more attention resources of venture capitalists than other factors. Then three aspects puts forward some countermeasures and suggestions.