中小企业开放式创新商业化模式分析 ——基于8个中小企业的案例研究

The Analysis of SMEs’ Commercialization Models Under the Paradigm of Open Innovation --Based on Eight SMEs’ Cases

摘要:

在开放式创新范式下，中小企业如何基于自身资源和外部环境两个维度来选择不同的商业化战略是本文主要讨论的问题。中小企业在开放式创新过程中采取不同的商业化模式是根据自身的资源禀赋和外界环境变动而作出的战略决策，从而达到各商业主体动态共生的生态系统。文章经过相关理论的分析，列举了中小企业进行开放式创新商业化的四种典型模式，并通过运用多案例研究方法，选取8个科技型中小企业作为研究样本，充分解释了中小企业在资源丰裕度和环境不确定性两个维度的综合作用下，如何作出商业化模式的战略选择问题。文章综合考量了企业、企业之间和企业网络三个层面，进一步充实和延伸了开放式创新理论。同时，文章对于指导中小企业如何选择适合自身发展的商业化模式具有重要作用。

关键词:开放式创新;商业化模式;中小企业;案例研究;模式匹配

Abstract:

In the open innovation paradigm, how SMEs choose different business strategies based on their own resources and the external environment dimensions is the main problem discussed in this paper. In the process of open innovation, SMEs adopt different commercialization models is based on the extent of enterprises’ resources abundance and market uncertainty faced by enterprises, so as to achieve the business entity dynamic symbiotic ecosystem. Through the analysis of relevant theories, the paper list four typical SMEs’ commercialization models, through the use of multi case study method, select eight tech SMEs as the research sample, and fully explain how SMEs make the strategic choice of commercialization model selection under the extent of enterprises’ resources abundance and market uncertainty faced by enterprises. The paper comprehensively considers three levels of ego, dyadic relation and network, further enrich and extend the theory of open innovation. At the same time, the paper plays an important role in the suitable selection of commercialization models of SMEs.

Key words:open innovation; commercialization model; SME; case study; model matching