广东省科技服务超市商业模式研究——以肇庆市智慧超市为例

Research on Business Model of Guangdong Science and Technology Service Supermarket----Case Study Based on Zhaoqing Smart Supermarkets

摘要:

科技服务超市是科技服务体系建设的一种新模式,其设计具有合理性、科学性和先进性。如今科技服务组织的数量迅速增长,但是在理论方面,尚没有一个可参考的科技服务企业的商业模式。本文以肇庆市智慧超市为科技服务行业的代表,运用商业模式画布工具分析其商业模式,找出存在的问题,并提出相应的对策。本研究对于提升区域自主创新能力,加快广东省科技服务产业的发展,促进广东产业转型升级具有重要战略意义。

Abstract:

Science and Technology Services Supermarkets is a new model of science and technology service system, its design is reasonable, scientific and advanced. Now science and technology service organizations increase rapidly, but in theory, there isn’t a science and technology services business model for reference. This paper focus on Zhaoqing smart supermarkets,because it represents the science and technology service industry. Through the field research and internal interview, we get a comprehensive understanding about the enterprise, then we use the Business Model Canvas tool which invented by Osterwalder to analysis its business model, draw the deficiencies and propose countermeasures. This study benefits the development of Guangdong science and technology service industry. Not only it can enhance the regional capability of independent innovation, but also promote industrial restructuring and upgrading.