Abstract:Abstract: Base on the empirical research of scientific research groups in Guangdong Province, focus on access to scientific research information, the perception of fairness and transparency of scientific research projects, the judgments of scientific research services attitude, efficiency and standards at various levels, the identification of the creation of scientific research services brand. Thus further analyzing the existing problems of overall scientific research environment and scientific research management in Guangdong Province. On this foundation, we put forward that the creation of scientific research brand is an important path and direction of promoting innovation of scientific research management and optimization of scientific environment. Meanwhile, we put forward that it must be construct an instant and interactive scientific research serveries platform, and create a fair, transparent and efficient scientific research services brand in Guangdong Province.