本文基于负责任的环境行为模型和技术接受模型,构建出外部因素影响农户清洁能源初次应用行为概念模型。在此基础上,运用江西省612个农户调查数据,研究外部因素影响农户清洁能源初次应用行为的作用机理,研究发现,经济激励、清洁能源产品属性、感知的有用性和环境问题认知对农户初次应用清洁能源行为有显著的正向影响；经济激励、自愿活动和清洁能源产品属性对农户感知清洁能源有用性有显著的正向影响；经济激励、自愿活动对农户环境问题认知也有显著正向影响；对农户清洁能源初次应用行为影响最大是经济激励政策,对农户环境问题认知、感知清洁能源的有用性影响最大的都是农户的自愿活动。

The environmental behavior model and Technology Acceptance Model Based on responsibility,along the "external factors and psychological factor behavior logic analysis method, research on the action mechanism of external factors to construct the use behavior of rural residents for the first time analysis model. On this basis, using the survey data of 612 farmers in Jiangxi Province, the hypothesis testing of the model of the formation mechanism of the primary application behavior of clean energy is made. The results show that economic incentives, has a significant positive influence the usefulness of voluntary activities and clean energy attributes on Farmers" clean energy perception, cognitive motivation, economic activities on farmers voluntary environmental problems also have significant positive effects. Economic incentives, clean energy attributes, perceived usefulness and farmers" awareness of environmental issues have significant positive effects on the primary use of clean energy.The biggest impact on the primary application of the clean energy of farmers is the economic incentive policy. The biggest influence on the environmental problems of farmers and the perceived usefulness of clean energy are the voluntary activities of farmers.

国家自然科学基金应急项目“农户清洁能源应用行为形成机理与政府推进政策研究---以江西为例”(71540033)、国家自然科学“农村居民节能行为形成机理与节能激励政策研究--基于江西的抽样调查”(71663032)、2015年度江西现代农业及其优势产业可持续发展的决策支持协同创新中心项目(XDNYA1508)、教育部项目人文社会科学研究项目“鄱阳湖生态经济区公众参与环境保护的行为机理与评价体系研究”(11YJC790128)的阶段性成果。