“互联网 ”对中国文化贸易创新发展的影响研究

The Influence of "Internet +" on the Innovation and Development of China 's Cultural Trade

摘要:

随着互联网的发展与“互联网 ”概念的提出,文化与科技的融合正成为文化产业发展的主要趋势。在“互联网 ”的背景下,如何促进文化贸易的创新发展成为我国一项重大战略决策。本文首先运用SWOT分析法为我国现阶段“互联网文化贸易”的发展提出四项战略方针：发展战略、稳定战略、多角化战略和紧随战略；随后通过构建多元回归模型并实证分析得出,互联网对中国文化贸易的发展总体呈现促进作用,但对文化产业中某些行业不具有影响或具有负影响作用。根据结果,结合国家政策提出优化产业创新发展的建议。

Abstract:

With the development of Internet development and the "Internet " concept, the integration of culture and technology is becoming the main trend of the development of cultural industry. In the "Internet " background, how to promote the innovation and development of cultural trade in our country has become a major strategic decision. This paper used the SWOT analysis method is put forward four strategic objectives for the development of the present stage of our country "Internet cultural trade": development strategy, stable strategy, diversification strategy and follow the strategy; then based on the multiple regression model and empirical analysis, on the Internet Chinese cultural trade development in general has stimulative effect, but the culture in some industrial industries do not have influence or have negative effect. According to the results, combined with the national policy to optimize the industrial innovation and development proposals.