Abstract:With the implementation of the preferential tax policies, preferential scope of R D Plus Deduction has widen, enterprises claim additional deduction for different motivation for tax deducted from income, which leads to different financial effect. Based on the Shanghai and shenzhen A stock market, from 2008 to 2014, total with 2282 samples. Our empirical test results found: R D Plus Deduction can promote enterprise R D input, and effectively improve enterprise financial effect. The test also found that enterprises have real R D efficiency motivation and opportunism motivation. Further study found that under the real R D efficiency motivation, the regulating effect is significant positive regulation; Under the false R D efficiency motivation, the regulating effect is weak negative regulation; Under the opportunism motivation, the regulating effect is strong negative regulation.