基于未确知测度的高新企业智力资本评价研究

High-tech enterprise’s intellectual capital evaluation by the unascertained measurement

摘要:

智力资本对高新企业创新绩效有显著正向促进关系，是其提高生存概率和维护竞争优势的必要因素，因此，高新企业应重视其智力资本评价，并进行有效管理。针对智力资本评价指标的模糊性和主观不确定性，本研究采用了未确知测度的评价方法。首先，运用文献总结法，构建高新企业智力资本评价指标体系；其次，运用未确知测度模型对S高新企业进行了智力资本评价，通过分析发现S企业的短板为关系资本，尤其是其客户和营销渠道两个方面，给出相关建议：客户方面加强客户需求分析，提高客户满意度；营销渠道方面加强营销渠道冲突管理、选择合适营销渠道及规范中间商准入制度。最后，通过实例分析发现高新企业往往过度注重创新管理，导致关系资本管理认知匮乏。

Abstract:

Intellectual capital has a significant positive promoting for high-tech enterprise’s innovation performance, it’s necessary factors in increase survival probability and maintain competitive advantage, therefore, The high-tech enterprise should pay attention to Intellectual capital and manage the capital. In view of the intellectual capital evaluation index of fuzziness and subjective uncertainty, we use the evaluating method of unascertained measure. Firstly, building high-tech enterprise intellectual capital evaluation index system by literature method. Secondly, use the unascertained measure evaluate the high-tech enterprise S, the analysis finds that the relational capital is the weakness especially for customer and marketing. Advise: strengthen customer demand analysis, improve customer satisfaction; Strengthen the marketing channel conflict management, choosing appropriate marketing channel middlemen access rules and norms. Finally, through example analysis found that high-tech enterprise often excessive emphasis on innovation management, lack of cognitive relationship capital management.