结合电子商务和产业集群理论，基于传统产业集群不同发展阶段，提出县域电商促进传统产业集群升级的演进路径模型。选择分别处于产业集群不同阶段的河南光山羽绒、安徽金寨茶产业和河北清河羊绒三个典型案例，归纳政府在引导发展县域电商过程中可采取的具体措施。横向对比分析三县产业特点、政府举措和电商发展状态，对模型进行印证。本研究对县域传统产业集群升级的理论研究和行业实践均有重要意义。

This paper combines the theories of e-commerce and industrial clusters, puts forward an evolution path model that describes how the county e-commerce promotes the traditional industrial clusters' upgrading in their different developing stages basing. According to three classical cases of different stages, the feather industry in Guangshan County, Henan Province, the tea industry in Jinzhai County, Anhui Province and the cashmere industry in Qinghe County, HebeiProvince, we summed up in the process of guiding the development of county e-commerce, the governments’ corresponding measures. We compared and analyzed the characteristics of the three counties' industries, the three governments' measures and the development state of their e-commerce, which made the model examined. This study is of great significance to the theoretical research and industry practice of county traditional industrial clusters’ upgrading.

F320；F724. 6

北京市社会科学基金研究基地项目“基于消费体验的北京进口跨境电商经营模式创新研究”（16JDGLB006）；首都流通业研究基地项目“我国跨境电商的模式及典型案例的研究”（19005657040）。