Abstract:The current new product development quality management research is still in its initial stage, there is a big gap between theoretical research and practical demand, which calls for a set of quality management theory and method of new product development from people's point of view to clarify the influence mechanism of quality management of the new product development. Therefore, on the basis of existing research with the aid of related theory to build the relationship between quality management and new product development model, which this paper has established and verified, we finally put forward the human factor into the quality management of the new product development, and from the perspective of cognitive and employee behavior research and implementation of the quality of new product development management, which has the theory value of improving the quality management of the related research.