跨境电子商务市场在羊群效应下的演化趋势及对策研究

The Evolutionary Trend and Countermeasure Analysis of Cross-border E-commerce Market Based on Herb Behavior

摘要:

本文基于“羊群效应”建立了企业跨境电子商务采纳行为的演化模型,使用网络仿真的方法,通过调整网络参数模拟了不同情况中跨境电子商务市场的最终演化方向,得到了企业在不同的演化趋势中应该实施的相应发展策略。结果表明,针对不同的市场演化趋势,有选择的遵循“羊群行为”才是企业的科学决策。最后,分别为企业与政府提出了不同演化趋势下实施跨境电子商务发展策略的实际建议。

Abstract:

This paper builds up an evolution trend model of the enterprise behavior in the adoption of cross-border e-commerce. The simulation study indicates that the final evolvement directions were different according to different network parameters, and the different development strategies were provided for the enterprises according to the different evolvement directions. The results shows that herb behavior should be selectively implemented in the enterprise strategy selection for the different evolvement directions. At last, the paper puts forward suggestions to promote the development of cross-border e-commerce for both enterprises and government by different conditions.