标准联盟战略动机影响因素实证研究

A Empirical Research about Strategic Motivation and Influencing Factors of Standard Alliance

摘要:

研究了企业标准联盟的战略动机及其影响因素。基于浙江省450家企业调查问卷的实证研究表明,企业标准联盟战略动机主要包括降低市场的不确定性、知识的获取、市场准入和与政府政策的一致性；企业R D强度、市场创新、公司规模、国际贸易、是否设置独立标准化组织以及竞争环境影响着企业标准联盟的战略动机。研究结果对技术标准联盟以及标准实施效益具有一定的指导意义。

Abstract:

This paper mainly studies the strategic motivation and its influencing factors of Standard Alliance. Based on survey datd of 450 enterprises in Zhejiang province, the results shows that the strategic motivation of enterprise standard alliance mainly includes the reduction of market uncertainty, the acquisition of knowledge, market access and the consistency with government policy, but it is different from the general strategic alliance. Enterprise R D intensity, market innovation, company size, international trade, whether to set up the independent standardization organization and the competitive environment influence the strategic motivation of enterprise standard alliance. The research results have certain guiding significance to the technical standard alliance and the standard implementation efficiency.