Abstract:Based on the S curve of China, United States, Japan, South Korea and other countries new energy vehicle industry development stage of the analysis, the global new energy vehicle industry in the high-speed development stage, Japan's new energy vehicle development is currently in mature stage, especially in Japan as the representative of the new energy vehicle industry as early as 2000 years ago has entered the growth stage. According to the germination period, growth period and maturity stage of S curve, the stage of technological development of new energy automobile industry is divided into four stages: "factor-structure-function-cost" and analyzed, and the multi-agent of government, enterprise, university (scientific research institution), finance, intermediary and foreign collaborative innovation strategy, with a view to the new energy automotive industry and other strategic emerging industries to provide development strategies and recommendations.