汽车与智能手机产品开发过程对比分析与改进策略研究

Contrastive Analysis and Improvement Strategy of Automotive and Smartphone Product Development Process

摘要:

受新一轮科技革命的影响,外部力量特别是信息产业力量正在涌入汽车领域,并产生深刻影响。面对日趋激烈的复杂市场竞争,传统汽车企业亟需思考如何借鉴IT产品的开发理念和方法,以更好地满足用户的个性化需求。为此,研究选择智能手机作为IT产品的典型代表,对汽车和智能手机产品的固有特点及产品开发过程进行了全面对比与综合分析,系统评估了汽车企业借鉴智能手机产品开发思维、模式和方法,优化汽车产品开发流程的可能空间,并在此基础上提出了改进汽车产品开发模式的方向性建议。

Abstract:

Under the influence of the new round of science and technology revolution, lots of external forces, especially from information industry, are pouring into the automotive sector, deeply effecting this field. Facing with the increasingly fierce competition in the complex market, traditional automotive enterprises need to think about how to learn from the development ideas and methods of IT product, so as to meet individual needs of consumers preferably. To this end, this paper selects smartphone as the typical representative of IT product, making a comprehensive comparison of the inherent characteristics and product development processes of automotive and smartphone, systematically evaluating the possible space for automotive enterprises to learn from the smartphone product development thoughts, patterns and methods to optimize the automotive product development process. On this basis, this paper puts forward the direction suggestions of improving automotive product development process.