Abstract:Based on the field dynamic theory and the questionnaire survey of 198 greenhouse vegetable farmers in Huai’an of Jiangsu province, the binary Logistic Model was used to analyze influencing factors of farmers’ willingness to green technology service from two aspects: the ecological characteristics of greenhouse vegetable production and management, and the cognition of greenhouse vegetable farmers’ behavior and attitude, thereby increasing penetration of agricultural green technology applications, and effectively supporting the development of green agriculture in China. The results showed that the participation of technical training, cooperative preference, planting area and input attitude had a significant effect on the willingness of greenhouse vegetable farmers to accept the green technology services, and the significant degree decreased. Thus, suggestions were put forward, and the green technology service system of vegetable cultivation in greenhouses was constructed from the perspective of supply chain, which provided a systematic theoretical reference for the training institutions to carry out green technology training for greenhouses vegetable growers at different stages.