农户绿色科技服务接受意愿的影响因素研究——以江苏省淮安市198大棚蔬菜种植户为例

Factors Affecting Farmers Willingness to Green Technology Services—Empirical Study on 198 Greenhouse Vegetable Farmer in Huai

摘要:

为提高农业绿色科技应用的普及率，有效支撑我国绿色农业的发展，本研究依据场动力理论，通过对江苏省淮安市198个大棚蔬菜种植户的实地问卷调研收集数据，运用二元Logistic模型以是否愿意接受绿色科技服务作为因变量，从大棚蔬菜生态化生产经营环境特征和大棚蔬菜种植户行为态度认知两个层面选取影响农户接受绿色科技服务意愿的自变量，实证分析了农户对绿色科技服务接受意愿的影响因素。研究表明，参加技术培训、合作偏好、种植面积、投入态度对大棚蔬菜种植户接受绿色科技服务的意愿均有正向影响且影响程度依次降低，并从供应链视角构建大棚蔬菜种植的绿色科技服务体系和实践性的对策建议，为培训机构针对菜农在不同阶段的不同科技服务需求进行有效培训提供内容上的系统性理论参考。

关键词:农户;绿色农业; 绿色科技;接受意愿;绿色科技服务体系

Abstract:

Based on the field dynamic theory and the questionnaire survey of 198 greenhouse vegetable farmers in Huai’an of Jiangsu province, the binary Logistic Model was used to analyze influencing factors of farmers’ willingness to green technology service from two aspects: the ecological characteristics of greenhouse vegetable production and management, and the cognition of greenhouse vegetable farmers’ behavior and attitude, thereby increasing penetration of agricultural green technology applications, and effectively supporting the development of green agriculture in China. The results showed that the participation of technical training, cooperative preference, planting area and input attitude had a significant effect on the willingness of greenhouse vegetable farmers to accept the green technology services, and the significant degree decreased. Thus, suggestions were put forward, and the green technology service system of vegetable cultivation in greenhouses was constructed from the perspective of supply chain, which provided a systematic theoretical reference for the training institutions to carry out green technology training for greenhouses vegetable growers at different stages.

Key words:farmer; green agriculture ; green technology; acceptance willingness; green technology service system