Abstract:Based on the conflict analysis between suppliers and demanders, this paper proposes a new approach to solve the problem of supply and demand matching based on a method called Graph model for conflict resolution (GMCR). Firstly, under the perspective of GMCR, the supply-demand matching decision problem are explored extensively including the analysis framework design, different types of supply-demand matching decisions, identification of decision makers (DMs) and their options; then impossible state reduction and DMs’ preference expression as well as equilibrium analysis are discussed sequentially; finally, a case study is carried out to compare the proposed method with other group decision-based matching algorithm and to verify the feasibility of the method.