全媒体时代的广东科普宣传研究——基于受众的抽样统计分析

Research on Guangdong science popularization and propagation in omnimedia age

摘要:

本文基于“广东省科普宣传受众抽样调查”对科普受众展开研究,采集特征数据并绘制受众统计图谱,旨在分析全媒体环境下广东科普宣传受众的基本情况与特点,启迪新媒体环境下的科普宣传工作体制机制,为科技主管部门、科学技术协会、以及科学中心等科普机构开展科普宣传工作提供宣传策略与决策参考。

Abstract:

This paper is based on the "Audiences Sampling Survey on the Science Popularization of Guangdong Province", studies the audience of science popularization, collects feature data and draws the audience statistics map. This paper aims to analyze the general situation and characteristics of Guangdong science popularization audience under the omnimedia environment, and inspires the propaganda work system and mechanism of science popularization under the new media environment, so as to provide publicity strategies and decision-making reference for competent department of science and technology, science and technology associations, as well as science centers and other science popularization institutions to carry out science popularization work.