Abstract:Eco-agricultural technique innovation diffusion is the driving force for the development of ecological agriculture, and the model,“company cooperative peasant household”, is an ideal model of our present agricultural industrialization development. Based on the evolutionary game theory, this paper has encompassed company, cooperative and peasant household into the research framework to construct an eco-agricultural technique innovation diffusion game model with the help of government subsidies, and the stability of the equilibrium was also analyzed. In this paper, numerical simulation method is used to analyze the impact on the evolution result when the parameters or the initial conditions were changed. The research shows that the revenue increment and cost-input relationship would have a significant impact on system evolution track when the game-agent adopts proactive ecological strategy; The government subsidies can effectively reduce the conditions of realizing the innovation diffusion of eco-agricultural technique, while under certain circumstances, the subsidy effect will be out of order; Both of the risk-averse feature of peasant household and consumers" preference for eco-agricultural products would have an impact on the evolution result, the high risk-averse feature or low consumers" preference level would lead to the failure of the eco-agricultural technique innovation diffusion.