创业自我效能与机会识别：创业教育的调节效应分析

Entrepreneurial self-efficacy and opportunity recognition: The Moderating Effect of entrepreneurship education

摘要:

提高我国大学生创业水平对于创新型国家建设和“大众创业、万众创新”国家战略意义重大,但缺乏对创业机会的识别一直是困扰大学生创业活动的难题之一。基于社会认知理论,本文探讨了理论导向创业教育及实践导向创业教育对创业自我效能与机会识别的影响机制。通过对968名大学生组成的样本分析,结果表明学生的创业自我效能正向影响机会识别,理论导向及实践导向创业教育分别负向、正向调节创业自我效能到机会识别的关系。基于研究结论提出从提升创业自我效能、加大实践导向创业教育等方面促进大学生创业机会识别,从而提高大学生创业水平。

关键词:创业自我效能;机会识别;创业教育;理论导向创业教育;实践导向创业教育

Abstract:

It is great significance for national strategy of”public entrepreneurship, peoples innovation" to improve the entrepreneurial level of college students" in China , but the lack of entrepreneurial opportunity recognition is always one problem in college students" entrepreneurial activities. Based on social cognitive theory,this paper discusses the effects of theoretically oriented courses and practically oriented courses on the relationship between entrepreneurial self-efficacy and opportunity recognition. through a survey of 968 undergraduate students, the results show that students entrepreneurial self-efficacy affects the opportunity recognition, theoretically and practically oriented courses are negative、positive regulating the relationship between entrepreneurial self-efficacy to opportunity recognition.Based on the study and put forward relevant theoretical and practical significances . Based on the research conclusion, propose to promote entrepreneurial self-efficacy, increase practically oriented courses and so on to improve the level of college students" entrepreneurship.

Key words:Entrepreneurial self-efficacy;opportunity recognition;entrepreneurial education;theoretically oriented courses;practically oriented courses