FDI企业环境创新行为形成机理研究——基于计划行为理论的解释构架

The Forming Mechanism Research of Environmental Innovation Behavior of FDI Enterprises based on Theory of Planned Behavior

摘要:

本研究基于计划行为理论(TPB),增加了母公司跨境环境管理变量,构建了FDI企业环境创新行为影响因素的理论分析框架。运用结构方程模型(SEM)对FDI企业环境创新行为形成机理进行了分析,实证研究结果表明,FDI企业环境创新行为态度、感知行为控制和母公司跨境环境管理均能影响环境创新意愿,并通过意愿变量间接影响FDI企业实际环境创新行为；感知行为控制和母公司跨境环境管理则能够直接对环境创新行为产生正向影响。

Abstract:

Based on theory of planned behavior and the characteristic of FDI enterprises, transnational environmental management, this study constructs the theoretical analysis framework of the influencing factors of FDI enterprises’ environmental innovation behavior. Adopting SEM to analyze the forming mechanism of environmental innovation behavior of FDI enterprises,and the results show that environmental innovation behavior attitude, perception behavior control and transnational environmental management have positive effects on environmental innovation intention, and can influence the environmental innovation behavior through the innovation intention, besides, perception behavior control and transnational environmental management have significantly direct promoting effects on environmental innovation behavior.