名牌产品企业环境管理下的供应商减排行为演化研究

Research on Emission Reduction Behavior of Suppliers Considering Famous Brand Product Enterprise’s Environmental Management

摘要:

从名牌产品企业对供应商的环境管理视角探究企业的污染减排问题。构建了多主体参与的计算实验模型,通过多主体建模的计算机实现,探究名牌产品企业不同环境管理策略下供应商减排行为和主体收益的演化规律。计算实验结果显示：名牌产品企业的环境管理能够对供应商的减排行为产生重要的影响。采购量分配和减排补贴是名牌产品企业推动供应商减排的有效手段。在消费者具有一定环境意识的情形下,名牌产品企业能够通过合理的环境管理策略达到既推动供应商提高减排水平又提高自身收益的“双赢效果”。

Abstract:

In this work, we explore suppliers’ emission reduction problem from the perspective of famous brand product enterprise’s environmental management. We established a heterogeneous agent-based computational experiments model. By realizing the model with computer, this paper then explored the evolution rule of suppliers’ emission reduction behavior under the influence of famous brand product enterprise’s different environmental management strategies. The experimental results showed that famous brand product enterprise’s environmental management has a significant influence on emission reduction behavior of suppliers. Order allocation and environmental subsidy are two environmental management strategies of famous brand product enterprise. When consumers are of environmental awareness, through a reasonable environmental management strategies, famous brand product enterprise could simulate suppliers to improve emission reduction level and increase own income at the same time.