共享出行对出租车行业的影响：基于破坏性创新的理论视角

The impact of sharing cars on taxi: a perspective from theory of disruptive innovation

摘要:

共享出行以相对便宜的价格为消费者提供了便利、灵活、高质量的出行服务,惠及大量有出行需求的乘客,引起政府、原有主流企业出租车行业的极大关注。Christensen教授的破坏性创新理论可以为我们分析共享出行对出租车行业的影响,以及出租车行业在新模式竞争下如何维持自身优势或找到新的竞争优势提供一个新的理论视角。共享出行已经具备了目标市场破坏、低价格入侵和破坏性技术优势的破坏性创新关键特征,对传统出租车行业造成了巨大冲击。所以,传统出租车行业应该积极做出响应,从提高延续性创新的角度探索新的发展模式。

Abstract:

Sharing cars provide consumers with convenient, flexible and high quality travel service at relatively cheap price, benefit a large number of passengers who have travel demand. So the sharing cars have drawn great attention of the government and original leading enterprise. Professor Christensen's destructive innovation theory can provide a new theoretical perspective for us to analyze the impact of sharing cars on taxi industry and taxi industry how to maintain their own advantages or find a new competitive advantage under the new pattern of competition. Sharing cars already have the key characteristics of disruptive innovation, such as target market damage, low price invasion and advantage of disruptive technology, caused a huge impact on traditional taxi industry. So, taxi industry should explore new development model from the way of improving Sustaining innovation, giving an actively respond to sharing cars’ disruption.