网络关系、创业机会识别与创业决策——基于浙江新创企业的实证研究

Network Relation, Entrepreneurial Opportunity Recognition and Entrepreneurial Decision-Making ——Based on New Ventures in Zhejiang Province

摘要:

基于社会网络理论，分析了创业机会识别在网络关系影响创业决策过程中的机制问题，并引入创业者网络能力研究其对网络关系与创业机会识别之间的调节效应。为帮助新创企业做出正确的创业决策，实现持续成长提供理论指导。以浙江省地区164家新创企业为调研对象的实证结果表明：①网络关系对创业决策具有间接促进作用，其中弱关系相较于强关系对创业决策产生的正向作用更为显著；②创业机会识别在网络关系对创业决策关系路径中起完全中介作用，弱关系对创业机会识别产生更积极显著的影响；③创业者网络能力有利于推动创业机会识别。

Abstract:

Drawing upon the theory of social network, network relation is conductive to entrepreneurial decision-making through the way of entrepreneurial opportunity recognition. Entrepreneurial network capability is also influence entrepreneurial opportunity recognition. The study aims to help start-ups make good decisions in business and achieve sustained development. Based on the questionnaire data of 164 start-ups in Zhejiang Province, the results show that: the network relation influences on entrepreneurial decision indirectly. In the meanwhile, compared with the strong ties, the weak ties affect more prominently on entrepreneurial decision-making. Entrepreneurial opportunity recognition is a vital factor in the path of network relation affects entrepreneurial decision-making, while weak relation helps more on acquiring information, and brings greater positive influence on recognizing entrepreneurial opportunity, eminently. Entrepreneurial network capability has good impact on improving entrepreneurial opportunity recognition.