考虑质量学习的电子产品生产商投资决策

The Investment Decision of the Electronic Product Manufacturer When Considering the Quality Learning Effect

摘要:

为研究电子产品生产商在面对随机需求的市场环境下，如何通过合理投资提升质量、减少质量问题以获取利润,本文建立了考虑质量学习效应的生产商投资决策模型。通过对模型的分析，给出了生产商的投资阈值，并给出了初始生产成本高于零售价格时的最优决策。在指数分布情况下，进一步给出了全局范围内不同参数组合的最优决策。最后通过数值分析证明了理论结论，并进一步分析了各个参数变动时生产商的决策选择。

Abstract:

In this research, we establish a decision model of the electronic product manufacturer to analyze how the manufacturer makes investment decisions to decrease the quality issues of their products and make profit when facing a market with stochastic demand. Through the analysis, the investment threshold and the optimal investment decisions of the manufacturer can be provide when the initial cost is higher than the market price. The global optimal decisions of different combinations of the parameters is given when the demand is exponential distributed. Numerical examples are used to prove the analysis and further illustrate the decisions of the manufacturer.