研究选取通信制造业代表中兴通讯为研究对象,通过共现分析和社会网络分析等信息可视化方法对中兴通讯专利数据集进行可视化,采用历年专利数量分布、高被引专利分析、德温特手工代码和技术主题4个维度从技术层面进行分析,并归纳从技术研发投入、技术研发规模、技术研发质量3个角度构建企业技术竞争力评价指标体系,建立灰靶理论评价模型展开实证分析,通过德温特手工代码共现分析识别出中兴通讯及通信领域内的技术热点,可视化企业在全球范围通信领域内的竞争态势,从专利信息分析的视角把握通信制造业上市公司竞争力现状。将实证分析结果与专利计量的结果进行对比分析,结合十九大报告关键词为中兴通讯战略决策提出建议,以期为通信领域企业发展提供科学参考。

This paper chooses communication manufacturing firm ZTE on behalf of the enterprises as the research object, by using the co-occurrence analysis and social network analysis which can visualize ZTE patent information data sets, four dimensions from the technical level including calendar year patent number distribution and high cited patent analysis, manual code and technical topics derwent were analyzed, and summarized from the technical research and development investment, technology research and development, the quality of technology research and development of three point of building enterprise technology competitiveness evaluation index system, established an evaluation model of grey target theory in empirical analysis, through manual code derwent co-occurrence analysis to identify the zte hotspots in the field of technology and communication, visual enterprise in the competition in the field of global communication, communication from the perspective of patent information analysis, grasped the manufacturing listed companies competitive situation. The results of the empirical analysis are compared with the results of the patent measurement, combining the Keywordsof the 19_th CPC national congress to make recommendations for the strategic decision-making for ZTE,so as to provide a scientific reference for the strategic decision-making of enterprises in the communication field.

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