贵阳市城市居民低碳能源使用群体细分与行为特征研究

Study on population segmentation and behavior characteristics of urban low carbon energy use in Guiyang

摘要:

选择贵阳市3001名城市居民为低碳能源使用行为的研究对象,采取问卷调查和随机访谈的方法并通过对低碳能源使用行为与心理特征变量进行聚类分析,对人口统计特征中家庭异质性因素进行了微观探讨。结果表明:(1)城市居民低碳能源使用行为与其心理特征因素存在共存和反向关系；(2)按低碳能源使用行为与心理特征变量分类,将城市居民划分为中立协调论者和低碳主义者两类群体,整体上以低碳能源使用的人群居多；(3)两类不同群体在家庭异质性中性别、年龄、职业、家庭支配收入、家庭类型等因素上均存有显著差异,其中女性和年轻年龄层在低碳使用行为上更为积极,家庭可支配收入越高在低碳能源使用投资上越积极,家庭结构中人口数量越多在低碳能源使用上越少,不同学历者构成在低碳上构成不同差异。

Abstract:

The object of study in Guiyang City 3001 city residents for low carbon energy use behavior, take the questionnaire survey and random interviews and through cluster analysis on low carbon energy use behavior and psychological variables on family demographic characteristics of heterogeneous factors is discussed microscopically. The results showed that: (1) there is inverse relationship between city residents and the coexistence of low carbon energy use behavior and psychological factors; (2) according to the classification and psychological characteristics variables using the behavior of low carbon energy, city residents will be divided into neutral coordination theory and low carbon, two groups, the whole body with low carbon energy use the majority of the population; (3) two kinds of different groups in family heterogeneity in gender and age, occupation, family income, family type and other factors have significant differences among women and young age in low carbon behavior is more positive, household disposable income is higher in low carbon energy investment on the more positive, more the number of population and family structure in low carbon energy use less, different degree constitute differences in low carbon.