企业战略导向、组织学习对商业模式创新的影响研究

Research on the Influence of Enterprise Strategic Orientation and Organizational Learning on Business Model Innovation

摘要:

近年来,面临快速多变的内外部环境和自身转型升级,企业需要不断实施商业模式创新以获取竞争优势和提升绩效。而企业该保持何种战略姿态和战略定位来影响商业模式创新成为关键性问题。并且,基于组织学习视角下的战略导向对企业创新的影响得到广泛关注。因此,本文在构建“战略导向-组织学习-商业模式创新”的基本概念模型和提出相关假设后,基于202份有效样本数据,综合运用因子分析、多元回归分析等实证研究方法发现：(1)不同的战略导向、组织学习方式对商业模式创新均有显著的正向影响。(2)同时追求利用式学习和探索式学习的高水平运营并不利于商业模式创新。(3)在战略导向对商业模式创新的影响过程中,探索式学习和利用式学习都具有中介作用。

Abstract:

In recent years, faced with a rapidly changing internal and external environment and its own transformation and upgrading, enterprises need to continuously implement business model innovation in order to gain competitive advantage and improve performance. However, it is the key issue to maintain the strategic orientation and strategic positioning to influence the business model innovation. Moreover, the impact of strategic orientation on enterprise innovation based on the perspective of organizational learning has been widely concerned. After building the basic model of "strategic orientation - organizational learning - business model innovation" and putting forward relevant hypotheses, the method of factor analysis and multiple regression analysis were used to validate the conceptual model and the hypotheses of the study based on 202 valid sample data. The main conclusions of this paper are as follows: (1) Different strategic orientation and organizational learning methods have a significant positive impact on business model innovation. (2) At the same time, the pursuit of high level of use of learning and exploratory learning is not conducive to business model innovation. (3) In the process of strategic orientation on business model innovation, exploitative learning and exploratory learning all play a mediating role.