微信息背景下江苏科普工作的转型研究

Research on Adaptive Changes of Science Popularization in Jiangsu Province under Micro-message Background

摘要:

微信息技术日新月异给传统科普方式带来巨大冲击和挑战。以江苏科普转型为例,运用调查问卷方法收集了科普媒介、科普习惯、科普认知度、科普内容等一手数据并开展分析。研究结果表明：江苏科普工作的转型主要从顶层设计上加强统筹规划、推出高效科普产品服务平台、加强省市沟通协作、创新科普服务模式、培养复合型科普人才五个方面,据此认为应从科普传播途径的新老融合、科普传播内容的整合与共享、科普主体的延伸与拓展、科普基地的新型化与多样化等几个方面进行针对性改进。

关键词:江苏科普;微信息;转型路径

Abstract:

To traditional science popularization, the huge impact as well as challenge are brought by the rapid development of micro-message technology. Taking the transformation of science popularization in Jiangsu Province as an typical example, the first-hand data of popularization, awareness and also content of current popular science were collected and analyzed based on questionnaire. The results show that the changes of Jiangsu science popularization need to focus on top-level design of integrated planning, the introduction of efficient science popularization product service platform, the strengthening of provincial and municipal communication and collaboration, innovation of science popularization service model and training of composite science popularization talents, and so on. Therefore, several things should be improved, such as the integration of new and traditional ways of communication, the integration and sharing of popular science content, the extension and expansion of popular science, the new and diversified science popularization base, etc.

Key words:Jiangsu science popularization; micro-message; adaptive path changes