发展跨境电子商务促进企业走出去战略研究——基于“一带一路”背景

Study of Developing Cross-border E-commerce and Promoting Enterprises’ “Go globally” strategy: Based on the Background of “the Belt and Road” Initiative

摘要:

在“一带一路”倡议推动下，跨境电子商务为企业“走出去”创造了贸易便利化途径，助力经济发展新常态下中国的产业转型升级。通过分析中国跨境电子商务发展现状和“一带一路”背景下企业“走出去”的国际环境，从国家竞争优势、平台搭建、风险防范和基础设施建设四个方面阐述跨境电子商务发展对企业“走出去”的影响因素。根据当前发展跨境电子商务促进企业“走出去”战略在竞争与市场、品牌与质量和转型与创新所面临的挑战，提出发展跨境电子商务促进企业“走出去”战略的五点建议：差异化服务、产业链打造、商业模式创新、国际间电商合作和金融配套体系完善。

Abstract:

Under the initiative of “the Belt and Road”, cross-border electronic commerce has created the way of trade facilitation for enterprises to go globally, and has helped our country''s industrial transformation and upgrading under the new normal condition of economic development in China. By analyzing the current situation of cross-border e-commerce development and the international environment of enterprises going globally under the background of “the Belt and Road” initiative in China, this paper expounds the influence factors of cross-border e-commerce development on enterprises going globally from four aspects, including national competitive advantage, platform building, risk prevention and infrastructure construction. In the light of the challenges facing current development of cross-border e-commerce to promote the "Go globally" strategy of enterprises in competition and market, brand and quality, and transformation and innovation, the paper puts forward five suggestions for developing cross-border electronic commerce to promote enterprises going globally, which are the differentiated service, industry chain building, business model innovation, international e-commerce cooperation and the perfection of financial supporting system.